FAQ

What is Cold Brew?

Cold brew is the magical potion that's produced when you steep coarse coffee grounds in water for 18-24 hours. It is never heated, resulting in a smoother, less acidic flavor. Because of the longer brewing method, it is jam-packed with caffeine. It’ll give you a swift kick in the rump if you’re not careful. By the way, have you ever seen a cow get the zoomies?

What is the difference between cold brew concentrate and ready-to-drink cold brew?

Concentrate is the pure stuff. It’s made during the brewing process with the intention of being diluted. It’s pure enough to knock your socks off. We cannot emphasize this enough, we do not recommend drinking it straight (pre-dilution).  Although some people do, intentionally (seek help) or unintentionally (so long, cowboy). 

We recommend diluting the concentrate with water or your preferred alternatives after brewing or when you’re ready to drink. That way, you have a balanced brew that won’t have you accidentally running through a wall.

When will you be in stores?

Great question - we're working on it! Sign up for our newsletter to keep track of when we launch at a store near you. (Also, if you're secretly a store, send us an email. It'd be super cool if you did.)

What does being caffeine-conscious mean?

We’ll tell you what it doesn't mean: anti-caffeine. We love caffeine here at River Cow. Being caffeine-conscious means that you’re mindful of when and how much you’re consuming in order to best suit your lifestyle.

Example time: Maybe you start your day with a Decaf cold brew to wake up naturally (like us). 2 cups of Full Caff cold brew a day max (like us). Let’s say you only drink Full Caff cold brews before 1 pm (like us). And maybe you enjoy a Decaf cold brew in the late afternoon (like us).

If you’re someone who prioritizes good sleep hygiene, this sounds pretty dang good. Caffeine-conscious living is being aware of when you consume caffeine in order to prioritize positive lifestyle habits.

Editor's note: if you have an occasional afternoon Full Caff cold brew, that’s okay. We’re human after all. What’s life if not lived (with a slight caffeine dependency), right?

Why should I drink cold brew coffee?

We’re not here to tell you how to live your life, but we believe cold brew is the ideal way to enjoy coffee. Great things take time, right?

Cold brew is there for you as an udderly refreshing beverage with delicious notes of chocolate that will brighten your day and energize you too. Cold brew is for those who want to go zoom (this message brought to you by Big Caffeine).

Why should I drink decaf cold brew coffee?

Decaf cold brew is the all-day coffee. Ever feel guilty about an afternoon coffee?? “OMG. How am I going to get great, quality sleep tonight? I just did a v bad thing!!” Not with decaf. 99% of the caffeine is removed in the decaffeination process, allowing you to continue to get those high-quality zzz’s every night, regardless of when you consume.